Featured Project: Buckeye Council, Boy Scouts of America
For the sixth consecutive year, the Covey-Odell creative team contributed the display graphics for the Buckeye Council’s float in the 2015 Pro Football Hall of Fame Festival’s TimkenSteel Grand Parade. We are proud that all six years the float won the top prize for the best overall entry, and in 2012 the float won a national award for “Best Marketing Campaign” in BSA’s Annual President’s Awards for Marketing Excellence.
The float is used to kick off the Cub Scout fall membership drive in schools throughout the council’s six-county area. The recruiting program is supported by a multi-media advertising campaign that Covey-Odell Advertising also is involved in. We are pleased to partner with the Boy Scouts of America, which serves as a healthy alternative to the negative influences youth face today and teaches skills that help them develop into quality citizens.