Featured Project: Economic Development Department, City of North Canton
This full-page, full-color recruitment ad was created for the North Canton Economic Development Department, which wanted to promote the benefits of relocating a business or expanding operations in North Canton.
Dave Lear, senior art director, came up with the creative concept; i.e., companies moving to North Canton will be “sitting pretty” thanks to unlimited business opportunities, transportation linkages, skilled workforce, superior education system and great family living. Dane Llewellyn, staff photographer, was dispatched to capture fresh, digital images of the Hoover District Campus and Waterside Centre Office Park.
Due to a tight deadline, the ad was created and produced in one week and was published in GCX (Global Corporate Xpansion), a trade magazine for executives and site selectors. Also collaborating in the project were North Canton Chamber of Commerce and Walsh University.