Featured Project: OMNI Orthopaedics

OMNI Orthopaedics, a group physician practice, asked Covey-Odell Advertising to develop a campaign to announce the addition of three new doctors to its medical staff in 2010.

Our creative team developed a high-impact, multi-media campaign comprised of print, billboard and radio ads, a brochure, patient lobby displays and PR. The components carried common graphics and a new brand positioning statement, “We love what we do… and it shows.” Our staff photographer captured fresh images of all 17 staff physicians for the billboard layout.

The six-month campaign began with individual ads (example at right) announcing each of the new physicians, culminating in a “team” ad featuring the entire practice. The client was very pleased with the campaign, which generated many positive comments from patients and referring physicians.