Your brand. Your promise. It’s the experience and expectations that reside in each of your customers’ minds. Branding is more than simply slapping a logo on a sign, package or Website. Covey-Odell can help you plan, build and manage your brand for an authentic emotional connection with your audience.
Web Design & Development
A Web presence is a must for most businesses today. Covey-Odell’s experience in creating Websites help to ensure our client’s presence is memorable and easy to navigate. In addition, the firm also designs and develops e-newsletters and blogs.
Search Engine Optimization
Having a Website isn’t much good if you don’t have traffic. That’s where search engine optimization (SEO) comes in. The team at Covey-Odell will get your site into shipshape to help increase its visibility and rankings.
Social Media Marketing
Many businesses use social networking Websites to build brand awareness and connect with customers and prospects. Whether you need help setting up a basic Facebook company page, or you want us to maintain your social networking program on an ongoing basis, we can develop a program that is customized to your business.
Strategic Marketing Plans
Aided by in-depth interviews with our clients and detailed research, the Covey-Odell team develops a focused strategy which, along with proven marketing tactics and techniques, helps our clients reach their marketing goals.
Public Relations Programs
P.R. activities are foundational to help position our clients and establish their brands. Covey-Odell's public relations services include meda kit design and development, press release writing and distribution, feature story writing, event management, speaking engagements and more.
For many of Covey-Odell’s clients, advertising campaigns are a key element of their marketing strategy. Our experience includes award-winning campaign development and management for both business-to-business and consumer products and services.
Covey-Odell believes that graphic design for both print and Web applications should seamlessly fit with the client’s overall strategy. Professional, strategic design goes beyond simply creating pretty pictures to providing our clients with a higher level of value and effectiveness.
Whereas most design firms and advertising agencies sub-contract photography services, Covey-Odell has in-house capabilities. Digital or traditional film, studio or location, our photographers are experts at capturing moments in time and putting their clients in the best light. Plus, offering in-house photography helps Covey-Odell keep a tight rein on each project’s visual assets and budget.
Matching the message with the right media is critical for the success of a campaign. Our in-depth experience with media buying and scheduling helps to ensure the right match at the right price.
Direct Mail Programs
Direct mail, also known as direct response, is a highly targetable marketing method. We have significant experience in correctly structuring and managing a mail campaign, designing both two and three dimensional materials and finding a “just right” list for a campaign that gets results.
Unlike other agencies, Covey-Odell doesn't stop at the printing press check. We also have the capability to manage and implement print order fulfillment including packing, addressing, labeling and sorting.